The Big Bash today launched a new look for the coming season, unveiling kits from new apparel partner, Nike.
For the first time in 10 years of competitive history, all eight teams will wear black pants to accompany their colorful play tops, a significant change from recent seasons where team colors were predominant throughout the kit. .
Club logos also feature prominently in the design of team jerseys, while Nike’s famous ‘swoosh’ is featured on both jerseys and pants.
The new kits will be worn in both men’s and women’s competitions, starting with the Weber WBBL, which debuts in Tasmania next month.
This is the first time that Nike has offered a range of clothing for all teams in an Australian sports competition.
Fans can sign up to be the first to access new clothing at shop.cricket.com.au.
Visit the BBL and WBBL social pages for more photos and videos of the new Big Bash kits.
Nike, from its humble beginnings as a running shoe manufacturer in the 1970s, has grown to become the world’s largest supplier of athletic footwear and apparel with sales of over US $ 32 billion.
The company’s previous engagements with cricket have been small, but significant.
They had a long association with Indian cricket and supplied the team’s kit from 2006-2020, while Virat Kohli was one of the company’s first personal supporters, using a bat with the Nike Swoosh logo. between 2008 and 2014.
In the mid-1990s, when Nike culture was at its peak in Australia, spurred by the popularity of Michael Jordan, Shane Warne began wearing a Nike swoosh earring and had personal support with the company.
Cricket Australia also confirmed today that four-time ARIA Award winner Tones And I will be the league’s ambassador for this summer.
“Tones And I is idolized around the world for her eccentric personality and unique sound, instilling courage in her fans to follow in her footsteps and embrace their own individuality,” said Alistair Dobson, head of the BBL in California, in a press release.
“This is a similar mission to that of Nike, which for 50 years has encouraged athletes and fans from diverse backgrounds and communities to connect through sport and fashion.”