Premier League secures CIS coverage via deal with Saram

English premier league has obtained television coverage in 10 Commonwealth of Independent States (CIS) countries in addition to Georgia through an agreement with the Saram Media Group.

Starting in the 2022/23 season and ending with the final match of the 2024/25 campaign, the three-year deal has seen Saram secure exclusive rights to live, delayed, highlights and music videos. on television, online and mobile platforms.

The media group will broadcast high-level matches in English in Afghanistan, Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan and Uzbekistan, as well as the aforementioned Georgia.

“The Premier League is happy to partner with Saran Media Group for three more seasons,” commented Paul Molnar, Premier League media director.

“Saran is a long-time Premier League partner providing excellent sports coverage, and Premier League fans can expect more live matches on Saran than ever in this region. “

Meanwhile, in Russia, a member country of the CIS, the rights to the Premier League have been recovered by Gazprom Media. TV match, while in the Balkan region Arena sport, which is part of the Telekom Srbija group, will provide coverage.

“We are proud of our broadcast partnership with the Premier League and delighted to have extended the rights for another three years,” said Saran Media sports director, Selim Ousta.

“By distributing the Premier League broadcast to the above 11 territories, football fans will have the best possible viewing experience.”

In the UK domestic Premier League market, the government has approved the renewal of existing media rights agreements for England’s premier football league with Air sports, BT Sport, Amazon prime and BBC Sport.

The League demanded government approval on its intention to skip a bidding process and simply renew its existing media rights contract with the above broadcasters, described as a “temporary measure” to “give a certainty to clubs “because of the financial implications of the COVID-19 pandemic.

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