Tottenham Hotspur announce new deal sparked by Son Heung-min’s popularity

Tottenham have announced a new partnership with the Korea Tourism Organization as they seek to work with the country ahead of their summer tour.

Spurs are set to play two games in July in Korea Republic as part of the Coupang Play series. The first match is against the K League team – a selection of the best players from the Korean professional league – at the Seoul World Cup Stadium on July 13. The second match is scheduled to take place the following weekend and is expected to be against a soon to be announced European side.

The tour – Spurs’ first in three years due to the pandemic – will see Son Heung-min return with the club to his homeland where the north London side are currently the most-watched overseas football team and the best supported in South Korea, with Son and Tottenham Hotspur women’s star So-hyun Cho captaining the country’s men’s and women’s national teams respectively.

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Now, the club has announced the partnership with the Korea Tourism Organization, which is the national tourism organization of the Republic of Korea and is dedicated to promoting travel to Korea, which is now open to fully vaccinated visitors.

Through this new partnership, Korea Tourism Organization messages will be broadcast on digital billboards during the remaining home games at Tottenham Hotspur Stadium and the two parties will collaborate on Korean Tourism content and promotion for the visit of the clubs this summer.

Tottenham currently has four official fan clubs in South Korea – Boryeong Spurs, Daegu Spurs, Gangwon-Do Spurs and South Korea Spurs – and last year launched a new Korean Twitter account to sit alongside a dedicated Korean language website as they make the most of it. of their popularity in the country.

Spurs commercial director Todd Kline said: “We are extremely excited to be heading to Korea this summer for our first international tour in three years. We are well aware of the passionate following we have there and are delighted to working with the Korean Tourism Organization to generate more interest in our visit, while creating an even greater affinity between Heung-Min Son’s homeland and our global fanbase.”

Sang Min Lee, director of the London office of the Korea Tourism Board, said: “At the center of our 2021 tourism campaign ‘This is my Korea’ was a successful partnership with Heung-Min Son, honorary ambassador from Korean tourism, whose participation generated a burst of excitement as the trip became a reality again.

“Now that Korea has reopened to international visitors, we hope this partnership with Tottenham Hotspur and their long-awaited tour of Korea will create valuable opportunities for the team’s fans to explore the unique country of origin on their own. and magnificent of Sonny – and to discover their Korea.

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