UFC® Enters Multi-Year Partnership Bringing Next-Level Mobile Gaming Competition to Life on the Skillz Platform | Your money


SAN FRANCISCO AND LAS VEGAS–(BUSINESS WIRE)–March 23, 2022–

In a strategic move to merge the thrilling world of competitive esports with premium sports and entertainment, Skillz (NYSE: SKLZ), the leading mobile gaming platform delivering fair and fun competition to gamers around the world, today announced a multi-year partnership with UFC®, the world’s premier mixed martial arts organization. The licensing agreement, which will allow Skillz developers to create competitive UFC-branded mobile games that are co-marketed by UFC and Skillz, was revealed at the Game Developers Conference (GDC) in San Francisco. Skillz is currently exhibiting (South Hall booth #S749) March 23-25.

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UFC and Skillz enter into multi-year partnership allowing developers to create UFC-branded competitive mobile games, announced at the Game Developers Conference (GDC) on March 23, 2022 (Photo: Business Wire)

“Skillz’s partnership with the UFC is part of our winning strategy that aligns Skillz’ disruptive competitive mobile gaming platform with the sports industry. We offer developers an enticing opportunity to create the most innovative branded mobile games for the millions of loyal UFC fans around the world,” said Andrew Paradise, CEO of Skillz. “The popularity of the UFC brand, which represents one of the fastest growing sports in the world, combined with Skillz’s expertise in mobile games, is a huge win for developers looking to monetize and grow their games through the power of competition. We look forward to bringing this incredible collaboration to life in the months and years to come. »

“We are thrilled to partner with Skillz to bring new mobile games to our fans,” said Tracey Bleczinski, UFC Senior Vice President, Global Consumer Products. “The UFC is always looking to engage with our fans, and we’ve found gaming to be one of the best ways to connect with them beyond our live events. Our research shows that there are many of UFC fans who are prolific players, so it’s an ideal way to reach that audience.

The agreement allows certain game creators from the Skillz developer community to use the intellectual property of certain UFC and UFC athletes for the creation and marketing of mobile games. New UFC-branded mobile games are expected to launch in 2023.

To register and gather more information about the creation of the next big UFC-branded mobile game, contact [email protected]

About the UFC®

The UFC® is the world’s leading mixed martial arts (MMA) organization, with over 625 million fans and 188 million media followers. The organization produces more than 40 live events a year in some of the world’s most prestigious arenas, while broadcasting to nearly 900 million TV households in more than 170 countries. The UFC athlete roster includes the world’s top MMA athletes representing over 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading combat sports streaming services. UFC is owned by global sports and entertainment company Endeavor and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow the UFC on Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

About Skillz Inc.

Skillz is the leading mobile gaming platform that connects gamers in fair, fun, and meaningful competition. The Skillz platform helps developers build multi-million dollar franchises by enabling social competition in their games. Leveraging its patented technology, Skillz hosts billions of casual esports tournaments for millions of mobile gamers worldwide and distributes millions of prizes every month. Skillz has been recognized as one of Fast Company’s Most Innovative Companies, CNBC’s Disruptor 50, Forbes’ Next Billion-Dollar Startups, and America’s Fastest-Growing Company on Inc. 5000. www.skillz.com

Source: Skillz, Inc.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220323005387/en/

CONTACT: Contact PR:

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA NEVADA

INDUSTRY KEYWORD: TECHNOLOGY ELECTRONIC GAMES SPORTS ENTERTAINMENT MOBILE ENTERTAINMENT ONLINE SOFTWARE MARTIAL ARTS CONSUMER ELECTRONICS (ENTERTAINMENT) LICENSES

SOURCE: Skillz Inc.

Copyright BusinessWire 2022.

PUBLISHED: 03/23/2022 08:00 AM / DISK: 03/23/2022 08:02 AM

http://www.businesswire.com/news/home/20220323005387/en

Copyright BusinessWire 2022.

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