Warner Bros. Discovery Sports Partners with Infinite Reality to Preview Metaverse Experience at Track Champions League

Warner Bros. Discovery Sports and Infinite Reality have teamed up to bring audiences a revolutionary new way to engage in their favorite sports. With this multi-year agreement, Infinite Reality, the leader in premier metaverse engagements, is now the exclusive metaverse partner of Discovery Sports Events.

The organizations will collaborate and launch new avenues for sports communities, athletes and brands to interact with each other in unique virtual environments, specifically developed around upcoming Discovery Sports Events properties.

First, Discovery Sports Events and Infinite Reality will preview a unique metaverse experience at the upcoming UCI Track Champions League, the innovative new series launched last year to make track cycling a spectator experience. exciting for sports fans.

UCI Track Champions League

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This partnership marks the first time that Warner Bros. Discovery Sports is harnessing the potential of Web3 technology for its sports properties in Europe by bringing an international event experience to the metaverse. The company’s commitment to bringing the latest entertainment innovations to sports provides partners with industry-leading fan engagement opportunities, as well as potential for new growth – potential that will contribute to the continued development of every sport and event.

François Ribeiro, Head of Discovery Sports Events, said: “Warner Bros. Discovery Sports with Infinite Reality outlines how we plan to embrace the latest innovations and opportunities to deepen connections between our audiences, our own series and our brand partners to uncover opportunities for new areas of growth around different sports properties. . We’re excited about the potential to engage new audiences around live sport in a variety of ways, extending the experience beyond the live environment and into even more places where people interact and hang out. .

“Over the next few years, by forging new avenues in metaverse experiences around live sporting events, we will empower fans to engage with sport in new and exciting ways. of the UCI Track Champions League as an exceptional opportunity to blaze new avenues for storytelling and fan engagement, providing key learnings as we seek to expand our partnership to other assets in the Discovery Sports Events portfolio .

John Acunto, CEO of Infinite Reality, Inc., said, “Infinite Reality is thrilled to partner with such a dynamic, world-class company and provide them with the power of the metaverse. This is just the beginning of connecting amazing content with their audience in a unique and immersive way. We can’t wait to see the excitement of fans getting involved in the UCI Track Champions League and bringing them closer to the sport they love in a whole new and groundbreaking way.

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Fans can watch every round of the second season of the UCI Track Champions League on Warner Bros. platforms. Discovery Sports including discovery+, Eurosport and GCN+. The first round begins on November 12 in Mallorca.

UCI Track Champions League

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